One of the most important elements for your webpage is your company’s logo. StoresOnline has teamed up with LogoWorks to build you a professional logo. Buying online is still new to a lot of people. If you want them to buy from you you’ve got to convince them that you’re a professional. Having that extra bonus of a logo designed by the world’s largest logo design firm gives you that competitive advantage.

Any student of marketing will tell you that branding you as a company must not only focus on who you are but what you offer. Drive to your nearest strip mall to see what I’m talking about. “Frank’s.” Unless his last name is Sinatra, I have no idea who Frank is or what he does. And even Sinatra was Sinatra, not just Frank. Choose your name and URL wisely. If you sell jewelry make certain that you mention that.

Make sure you’re using good artwork on your site. The StoresOnline store builder will tell you the dimensions of various parts of the web page on the preview tab. If you can’t find it, contact StoresOnline at www.myquickresponse.com. It is very easy to find a kid from a local high school to design a banner for your site. Chances are that they’re talented and cheap…my favorite kind of labor. If you don’t have quality photographs make sure you purchase stock photography. I know, stock photography can be expensive so shop around. If you’re going to do something it had better be worth your time to do well.

If you’re building a site for a professional service or product visit a local interior decorating firm or upscale furniture store. Notice not only the colors but the tones. Adopt them into your site. But earth tones are going to be your enemy if you’re selling clown supplies. Trust me: Blinky isn’t going to buy rubber chickens from a site that looks like a law firm. Make sure your colors, tones and fonts are appropriate for the service or product you’re offering.